SEO (Search Engine Optimization) is the practice of improving a website’s visibility and ranking on search engine results pages (SERPs), like Google. The goal is to increase organic (non-paid) traffic to the website by optimizing various factors that search engines consider when determining which websites to show at the top of their search results.
Key aspects of SEO include:
1. **Keyword Research**: Identifying the words and phrases people are searching for and targeting those keywords in your content.
2. **On-Page SEO**: Optimizing individual web pages, including meta tags (title, description), headings, content quality, and URL structure to make them more search-engine-friendly.
3. **Off-Page SEO**: Building backlinks (external links pointing to your website) from authoritative and relevant sites to improve
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